November 11 is a big day for Chinese e-commerce. The annual transaction volume of hundreds of billions has evolved in the domestic and the global e-commerce market. In that light, our customers began to prepare a variety of limited edition products at the beginning of the year, rushing to get a share of this big celebration of global online marketing.
11月11日是中國電商的大日子，每年動輒上千億的交易額，已經由國內電商的層面演變成全球網上營銷的大事。有見及此，國內的客戶在年初便開始，著手準備各種各樣的限定版產品推出市場，趕在這個全球網上營銷的大慶典上分一杯羹。
At the beginning of 2021, we designed a series of special edition products of "Chibi Maruko-chan" for our customer BOP to be released on Double 11. We tailor-made the character and scene for each product series; from the background pattern, scene interior to the accessories and costume design, our team were designed it from scratch. Unlike the previous crossover projects, generally adapt the characters and patterns design onto the packaging.
2021年初，我們為客戶BOP設計一系列聯乘”小丸子”的特別版產品準備在雙11發售。有別於以往的聯乘項目，一般只是把版權方的圖案拼貼在包裝上。這次的包裝設計特別為每一個不同的產品系列，設計不同的人物及場景。從背景圖案、場景到人物裝飾及服裝設計，也是我們團隊從零開始設計的。
Through continuous communication and improvement with the copyright owner, these special edition products series become very popular during the online sales event. Directly lead the BOP's mouth spray sales to become the number 1 in the industry in the first wave of double 11 sales in 2021.
這個設計項目是透過跟版權方的不斷溝通與改進，最後達到這個客戶及市場都很受歡迎的結果出來。在2021年的雙11第一波銷售額，BOP的口噴更成為行業的第一。
