BOP is one of the best-selling oral care brands in China market. The young and professional brand image and online selling strategy benefit their mouth spray product become China number 1 in only half a year after launch. In 2021, bdworkshop started working with this young brand, providing creative service on their new product development planning.
The traditional mouth spray provides a fresh experience to the consumer and fixes the bad breath problem by adding a strong mint flavor. Some consumers may feel uncomfortable with the strong after-taste feeling, so this is why BOP's mouth spray can stand out in the highly competitive oral care industry. Coffee taste mouth spray is a revolutionary product that provides a strong coffee smell with gentle mint after taste. Not only can it remove the after-meal bad breath, but it also keeps a coffee smell in the mouth.
To target the young generation, especially in the women segment, our team has given a trendy touch to this special edition—a lipstick container design with leopard patterns and a golden text effect. The coffee edition product sales quickly climbed to the industry's sales champion position at a geometric level.
BOP是中國市場最暢銷的口腔護理品牌之一。年輕專業的品牌形象和線上銷售策略，讓他們的口腔噴霧產品在推出後僅半年就成為中國第一。 2021年bdworkshop開始與這個年輕品牌合作，為其新品開發策劃提供創意服務。
傳統的口腔噴霧劑為消費者提供清新的體驗，並通過添加強烈的薄荷味來解決口臭問題。有些消費者可能不太喜歡強烈的口腔余韻感覺，這也是為什麼 BOP 的口腔噴霧劑能夠在競爭激烈的口腔護理行業中脫穎而出的原因。咖啡味口噴霧是一種革命性的產品，可提供濃郁的咖啡氣味和溫和的薄荷味。不僅能去除飯後口臭，還能在一段長時間後令口腔保持淡淡的咖啡味。
為了瞄準年輕一代，尤其是女性群體，我們的團隊為這個特別版產品賦予了全新感覺——帶有豹紋圖案和金色文字效果的口紅設計，時尚之餘還能方便女士放進小包。所以咖啡版產品的銷量，以幾何級數迅速攀升至行業銷量冠軍位置。
