Holly II, a modern Chinese restaurant serving Guangdong style dishes and dim-sum located at Dongguan. After the great success of western restaurant HOLLY, the owner would like to expand their restaurant business further in Dongguan. In 2016, they decided to launch a modern Chinese restaurant named Holly II, which will provide traditional Chinese food with a little twist. The name Holly II’s pronunciation in Chinese was like a common child name 何利儿, so we decided to give this restaurant a human touch when starting the branding project - A happy girl who like playing and eating is the major concept for the brand development. We have put lots of elements in the branding development which related to a happy girl like, illustrations, colourful decorations, tangrams…etc.